Zip Commercial Featuring Kelsey Plum
In Color Studios Hosts New Zip Commercial Featuring Kelsey Plum
In Color Studios recently played a vital role in the production of Zip's latest commercial, starring two-time WNBA champion, Olympian, and Las Vegas Aces superstar Kelsey Plum. The commercial, a dynamic 30-second spot showcasing Zip Pay in 4, was filmed exclusively at In Color Studios, leveraging the versatile capabilities of Studio A to create two distinct, high-end set designs.
A Dual Set Build for a Multifaceted Campaign
For this production, In Color Studios' expansive Studio A was transformed to accommodate two complete and detailed set designs. One set featured an upscale retail environment, designed to reflect a sleek and modern shopping experience. The other set replicated the bustling back-of-house area of an arena, adding authenticity to the commercial's narrative.
The creative team behind the project required precise set builds to capture the essence of these locations. The retail store needed to be elegant, inviting, and visually impactful, while the arena back-of-house scene demanded a raw, energetic feel to highlight Plum's powerful presence as she walked through the iconic pre-game tunnel. In Color Studios provided the ideal space to accommodate both set designs within the same facility, ensuring a seamless and efficient shoot.
Why In Color Studios Was the Perfect Choice
In Color Studios' reputation as Las Vegas' best soundstage made it the top choice for this production. With ample space, extensive lighting grids, and industry-leading amenities, the studio was perfectly equipped to support this ambitious commercial. The controlled environment ensured optimal sound quality, crucial for high-end productions that require pristine audio.
Furthermore, In Color Studios' experienced staff played a key role in supporting the production team throughout the project. From set construction to lighting design, the studio's expertise ensured that both sets came to life exactly as envisioned.
The Campaign's Message and Impact
The Zip commercial centers around Kelsey Plum's powerful presence as she navigates her multifaceted lifestyle. The 30-second spot follows Plum through her iconic tunnel walk, symbolizing her journey as a businesswoman, role model, and elite athlete. The ad introduces Zip Pay in 4, a payment solution issued by WebBank that allows customers to split purchases into four manageable installments. The seamless storytelling effectively ties Plum's diverse roles with the convenience of Zip's financial product.
The visual impact of the two distinct sets played a key role in conveying this message. The retail store environment emphasized the ease and accessibility of Zip Pay in 4, while the arena tunnel walk highlighted Plum's drive, determination, and influential presence in the sports world.
Elevating Commercial Productions in Las Vegas
The success of this shoot underscores why In Color Studios is the premier choice for high-end commercial productions in Las Vegas. The ability to build complex sets, maintain optimal audio quality, and provide seamless logistical support makes In Color Studios the ideal partner for ambitious campaigns like this.
For brands seeking a professional, versatile production space that can bring creative visions to life, In Color Studios stands out as the best soundstage in Las Vegas for delivering world-class results.