Las Vegas Photography
It’s not the camera—it’s everything that happens around it.
Not All Content Is Made Equal
67% of consumers say the quality of a product image is “very important” when selecting and purchasing a product.
We know that in this growing visual economy, content needs to stand out. “Content is king,” right? Wrong. The right content is king.
“85% of adults consume content on multiple devices at the same time.” This makes it harder to stand out, and simply producing more content is no longer good enough. It may be swiped away, closed, or ignored.
With the increase in visual content comes a sharp rise in “content fatigue,” making it essential for brands to commit to creating exceptional content. Studies have found that adults see more than 5,000 advertisements per day, causing people to tune out, skip ads, or let them pass unnoticed.
This is a serious problem for businesses like yours.
The immediate reaction is to quickly create content to flood the market. The problem is that this content is likely to be low quality, lack planning, and not be bold enough to stand out. This type of content disappears as quickly as it is created—unnoticed.
We don’t create pointless fluff. Our content is bold, courageous, and definitive.
A single photo can speak a thousand words, but to achieve this, the photo needs depth, story, and thought. Make a photo part of a complete marketing campaign, and it can continue to tell your story for years. Our professional photographers work with your business and the In Color Studios creative team to deliver photography with vision and style.
Photography Needs a Process—Here’s Ours
We don’t leave anything to chance, but we don’t shy away from spontaneous magic. It has taken our team years to develop and perfect our professional photography shorthand and process. We have learned that planning is the key to consistent success. With a complete pre-production process, we are prepared for the challenges that may arise on shoot day. We focus on the client’s concept and goals while allowing the creativity of the day to influence the energy. We create the right environment for a shoot so our photographers can do their best work.
Discovery Session
This is where we learn about your business, goals, and what you want to achieve through professional photography. We also review your current and future creative vision, marketing strategies, and business goals. The more we understand your business, the better we can deliver compelling photography. Our aim is to understand where we fit on the creative scale. At one end, you have a clear view of what you want us to shoot; at the other, you want complete creative consultation and development. However you prefer to work, we can collaborate with your business. We are creative experts, but you know your business best, so collaboration is key.
Brainstorm
Next, our team gets together to brainstorm the best and most creative ways to make your vision a reality. This session is always behind closed doors, with an “anything goes” policy. We put every idea, concept, and thought on the table. Nothing is wrong at this stage. The goal is to find the most eye-catching, original, and on-brand ideas possible.
We always return to what we learned during the discovery session to ensure we are meeting your goals and the brief. We include our creative departments in this process to develop the strongest creative results.
Concepts
It’s time to narrow down the strongest ideas and draft concepts for you. These can include mood boards, design ideas, and concept sketches. You can then select the concepts you want to move forward with. This stage is exciting because we are choosing what we are going to shoot.
The Shots
It’s all in the details and planning. At this point, we identify the necessary shots, talent, location, lighting, camera and lens selections, transport, and more. Our producers bring everything together to ensure our professional photographers and team have what they need to deliver the concepts.
Location & Talent
Thanks to our producers, we know exactly what we need for a shoot; now we need to find the right talent and location. We have a database of talent and connections with local and national agencies to simplify talent hiring. For studio work, we have our own 7,000-square-foot production space with a dedicated 35-foot cyclorama, paper backdrops, and mini-sets. We can also travel to locations and determine what works best for the concept and budget. We arrange permits as needed.
On Set
Everything is taken care of. We use shoot schedules and pre-production planning to ensure we capture everything needed. Our shoot days are collaborative, and we want everyone to have a positive experience. If you want to join us on set, we would love to have you there so you can be part of the process. Your input is always welcome. To keep the results aligned with your vision, we capture a wide variety of shots and deliberately overshoot when appropriate.
Contact Sheets & Proofs
It’s time to make your selection. As quickly as possible after the shoot—often the next day—you will receive proofs so you can choose the strongest images. Feel free to get input from your team and gather multiple perspectives. Avoid sharing the proofs publicly, as doing so can reduce the impact of the final campaign. The goal is to select the best images and create a broad range of assets for your campaigns. We keep the RAW files so you can select more images in the future.
Photo Editing & Delivery
It’s time to take these RAW images and apply the finishing touches that make them right for your business. We avoid over-editing and prefer to keep images looking real. Our approach is that a photo should look as though it was taken under ideal conditions. It should not look fake—just its best. We can also edit to your specifications when necessary.
Your photos will be delivered at the highest resolution available, giving you flexibility in how you use them today and in the future.
Distribution
We are marketing specialists, so we can also help deliver your campaign. This may mean providing your professional photos in multiple formats for print, web, Instagram, Stories, and digital ads. It can also mean handling distribution, including posting and setting up Google Display ads or campaigns on Facebook, YouTube, and other social platforms.
Creativity Needs Vision—Here’s Ours
We are a team of creators who strive to make informed decisions about what we do and how we do it. We don’t leave anything to chance, but we don’t shy away from spontaneous action.
Our photography is bold, courageous, and definitive. Nothing is too big or too difficult. If it requires hard work, we bring it.
Our visual palette is curated with our clients and directed toward what people respond to. Our professional photography has purpose and is never the idea of a single person. We are a creative agency that empowers the entire team to voice ideas on projects. Choose to work with the In Color Studios creative team, and you are choosing to create a visually unique look for your branded content. If you want an out-of-the-box approach, we are the team for you. If you know what you want, we can deliver visual content on time, on budget, and on brand.
Just like you, our work is always original.
