The different types of commercial videos</a> and how they can be used effectively
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The different types of commercial videos and how they can be used effectively

The different types of commercial videos and how they can be used effectively

Are you looking to create a commercial video for your business, but unsure of which style fits best? You're not alone. With the vast array of video production techniques available today, it can be difficult to understand how each type will benefit you and your company. Here we discuss the different types of commercial videos and what each can do for you when used effectively in your marketing strategy.

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Square - Black Cat Barber
ICS Story, Creative Industry ed gregory ICS Story, Creative Industry ed gregory

Square - Black Cat Barber

This was a very busy two days for the In Color Studios Las Vegas Team! Our production studio got to travel to Salt Lake City to shoot for Square at the Black Cat Barber Shop.

Half of the team traveled by van with all of our camera and equipment gear and the other half flew out the same day of the shoot. This shoot started out at 9:30am at the barber shop to set up.

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ICS Recap
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ICS Recap

It's only getting busier and busier here at In Color Studios! Everyday is becoming a fun new experience for our team. This month alone we’ve had several shoots and so much post production work and it's only the middle of the month! This month started out with a shoot for Mad Apple, a Cirque Du Soleil show in Las Vegas. Studio A felt like a circus that day but in the best way possible.

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Cirque Du Soleil - Mad Apple Shoot
ICS Story, Creative Industry ed gregory ICS Story, Creative Industry ed gregory

Cirque Du Soleil - Mad Apple Shoot

Today has been a super fun and busy day for our Las Vegas production company. We have a shoot today with Mad Apple, a cirque Du Soleil show here in Las Vegas, NV. Prior to this shoot we had the opportunity to go see this show to get a good feel for all the acts and their roles in Mad Apple. The client requests were to get 11 of the talent members doing their acts to be photographed to then be photoshopped on an 18 wheeler truck that will then be driving and promoting the show all around Las Vegas. This was a bit of a challenge as the client wanted it to actually look like the acts were inside of a truck doing their act. However our Director, Ed Gregory was very creative and came up with a great way to get this done smoothly.

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Universal Everything X BMW
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Universal Everything X BMW

In color studios was asked to capture the ‘Dimensions of Real’ immersive experience at CES 2022. This was an immersive, interactive exploration of automotive forms and emotions, created in collaboration with BMW Designworks LA, and film composer Hans Zimmeraccording to Universal Everyone “A series of four experiences interpret and conceptualise key elements of the BMW electric

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Transact - The Chicken Shack
ICS Story, Creative Industry ed gregory ICS Story, Creative Industry ed gregory

Transact - The Chicken Shack

This month continues to be a busy one here at the In Color Studios production company! We started out the week with a location scouting at The Chicken Shack in Las Vegas, NV. This shoot is for a company called Transact, which is a POS system that The Chicken Shack uses for all their internal information. Next day was shoot day for Transact. We had our Director Ed Gregory, our producer Megan Aragon, our sound engineer Aaron Saltzman, and our grip and equipment manager, Jereem Davis on this job!

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Derek Hough No Limits - Live To Tape Show
ICS Story, Creative Industry ed gregory ICS Story, Creative Industry ed gregory

Derek Hough No Limits - Live To Tape Show

his was a big multicam shoot with 11 different cameras! We had about 13 crew members join us for this shoot! We started out setting up all the gear and cameras around the venue to shoot the first of two shows of the day! There was also a jib set up as well. The first show was a small crowd that we organized in the middle of the audience seats to get the best shots for the show commercial.

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Fitbod App Shoot
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Fitbod App Shoot

Our team first started the day at our ICS headquarters to grab the gear for the shoot, this including lighting, cameras, rigs, hazers, tripods, etc. Next stop was to head to the shoot location! We were set to shoot at a gym in Las Vegas, Nevada called Elevate Sports Performance and Healthcare Center. Our team had shot here previously so we knew the owners and they were so amazing helping us with everything!

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Boomerang FX Conference
ICS Story, Creative Industry ed gregory ICS Story, Creative Industry ed gregory

Boomerang FX Conference

ICS Team arrived at the Ritz Carlton on Friday to set up our gear. Saturday was the start of a long shoot day! Daniel and Aaron started on location at 7am where they then began shooting this conference at 8am. They shot about 15 different interviews and also shot Dr. Mullholland on stage. They wrapped at 6pm that day.

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