The Alexander Dawson Design Company
The Alexander Dawson School recently embarked on an ambitious project: produce a compelling two-minute video to showcase the Dawson Design Company, the student-driven design and fabrication program that has earned national recognition. Seeking a production partner who could capture the program’s energy, tell authentic stories, and deliver on an accelerated timeline, the school chose In Color Studios — and the result was a resounding success.
From the start, In Color Studios took a collaborative, professional approach. Their team handled every phase of the project, beginning with pre-production and scriptwriting. Working closely with faculty and students, they developed a concise narrative that highlighted the Dawson Design Company’s mission, signature projects, and impact on student learning. This planning phase ensured interviews and b-roll would align with the story arc and emotional beats needed for a short, high-impact video.
Production took place on location at the Alexander Dawson School, where In Color Studios conducted interviews with students and faculty, captured hands-on fabrication and design work, and recorded the atmosphere of collaboration and creativity. The crew’s experience working in busy educational settings minimized disruption while maximizing authentic moments — from brainstorming sessions at workbenches to the focused precision of students operating tools and machines.
Perhaps the most remarkable element of the project was the turnaround: In Color Studios completed the edit in only two days. Their rapid post-production workflow, clear communication with school stakeholders, and decisive editorial choices enabled the team to deliver a polished final video on an accelerated schedule without sacrificing quality. The finished piece clearly communicated why the Dawson Design Company matters — not just to Alexander Dawson School students, but to the broader design and education communities that have taken notice.
The project served multiple aims: celebrate student achievement, support recruitment and fundraising, and elevate the school’s profile nationally. The finished two-minute video articulated how the Dawson Design Company fosters creativity, problem-solving, and real-world skills; demonstrated the program’s tangible outcomes; and reinforced the school’s commitment to experiential learning. With In Color Studios’ cinematic visuals, crisp audio, and tight storytelling, the video became a powerful tool for outreach and recognition.
Five reasons it’s important to work with a professional production company:
Storytelling expertise: Professionals know how to craft a narrative arc that communicates key messages in a short timeframe, making every second count.
Quality visuals and audio: High production values — proper lighting, clear sound, stable camera work — ensure your message is delivered credibly and memorably.
Efficient workflow and reliability: Experienced teams manage scheduling, permits, and logistics, reducing disruptions and ensuring deadlines are met.
Skilled interviewing and direction: Professionals draw authentic responses from subjects and stage scenes to reveal real emotion and insight.
Fast, polished post-production: Skilled editors and color/audio technicians produce a refined final product quickly, with the technical know-how to deliver across platforms.
Choosing In Color Studios allowed Alexander Dawson School to present the Dawson Design Company in the best possible light: professionally produced, emotionally engaging, and ready to share with students, parents, alumni, and the broader community. The project underscores the value of partnering with an expert production team when you need a succinct, high-impact video that truly represents your program’s excellence.