Bitcoin LIVE! - Election Day 2024 by Bitcoin Magazine
When Bitcoin needed a trusted production partner to deliver live coverage of the 2024 Election, they selected In Color Studios. We staged an eight‑hour, broadcast‑grade production from our Las Vegas soundstage—just minutes from the Strip—combining cinematic craft, broadcast reliability, and mission‑critical technical infrastructure. The result: an immersive, seamless live experience that met editorial demands and platform distribution needs across the event.
Studio Build and Set Design
Our soundstage was transformed with two fully realized sets: a traditional broadcast anchor desk configured for four‑person panels and a separate four‑person podcast‑style set optimized for longer conversations and intimate analysis. Both sets were designed with camera sightlines, practical textures, and layered lighting in mind so the production could shift visual tone without losing continuity. The full set build included custom scenic elements, risers, stage flooring, branded backdrops, and integrated camera channels to allow for dynamic blocking and safe camera movement.
Technical Infrastructure and Camera Package
We equipped the stage with eight 4K broadcast cameras to provide multi‑angle coverage, editorial flexibility, and redundancy. Cameras were positioned across both sets and gallery positions to support wide coverage, mid shots, and intimate closeups. A high‑speed cinema robot was employed for repeatable precision moves when cinematic motion was required. The camera and lens package, combined with professional color and camera control workflows, ensured broadcast‑quality imagery throughout the eight‑hour window.
Audio, IFB, and Engineered Redundancy
Audio was configured to support up to 12 on‑air participants with discrete stage, talent lav, room ambient, and remote feeds. Dedicated audio technicians mixed live inputs and managed IFB and host monitoring. Redundant audio paths, backup consoles, and failover routing were implemented to maintain uninterrupted sound in the event of an equipment or network issue. Our engineering team built duplicate signal chains for key elements—video, audio, and intercom—to protect the integrity of the live broadcast.
Live Integration and Remote Feeds
The broadcast required integrated live graphics, broadcast‑grade playback, and live contributor feeds via Zoom and VoIP. A major technical highlight was the live link to Mar‑a‑Lago for President Trump’s acceptance speech. That feed demanded low‑latency, high‑availability routing with redundant encoders and monitoring. We orchestrated precise timing and signal handoffs to fold the remote speech seamlessly into the show, coordinating cueing across the control room, talent, and floor manager.
Crew, Roles, and On‑Air Operations
In Color Studios supplied a full senior broadcast crew to run the production end‑to‑end. Key roles included a Technical Director and show caller to execute live switching and run the rundown; a Producer to drive editorial flow, guest coordination, and timing; a Floor Manager to handle talent movement and cues; dedicated Audio Technicians to mix and monitor feeds; Camera Operators and robotic camera specialists to manage repeatable cinematic moves; and engineers for signal distribution, graphics playout, and encoder management. Each role was staffed by experienced professionals familiar with the cadence and pressures of live election coverage.
Pre‑Production and Rehearsals
Pre‑production was intensive and tightly scheduled. Site surveys, signal path diagrams, graphics templating, and codec/workflow testing were completed in advance. Remote feed rehearsals included end‑to‑end timing tests, lip sync checks, and failover simulations for the Mar‑a‑Lago link. The robotic camera team pre‑programmed moves and ran dry‑rehearsals with talent to ensure blocking, focus pulls, and timing were rock solid. Our production planners also coordinated with Bitcoin’s editorial team to map rundowns, segment timing, and interstitials.
Execution and Delivery
Across eight hours of live coverage, the production delivered uninterrupted programming featuring live analysis, caller integration, playback segments, and the high‑pressure integration of the national acceptance feed. Visual continuity and audio fidelity were maintained throughout because of redundant systems and disciplined operational processes. Our crew’s experience running long‑form live shows was critical in pacing the broadcast, responding to breaking elements, and keeping the editorial story tight.
Conclusion — Why In Color Studios
This production demonstrated In Color Studios’ capacity to execute complex, high‑stakes live events. From full set builds and a high‑end camera package to redundant signal routing and senior broadcast crew, we delivered a resilient, polished election broadcast that met Bitcoin’s editorial vision. If your project requires full‑studio capabilities, robust technical infrastructure, and an experienced production team for live or hybrid events, In Color Studios has the systems, people, and craft to deliver.