Envato Elements Commercial - PreRoll
How we created a commercial for Envato Elements
At In Color Studios we recently had the opportunity to create a commercial for Envato Elements, a platform of creative tools, templates and assets that enable users to bring their ideas to life. From initial concept development through production and post-production, our team worked diligently for 4 weeks utilizing workflow processes that have been developed over decades in the industry. Our aim was not only to create an effective commercial but to complete it faster than a typical commercial without compromising on quality or creativity. Following is an inside look at how our efficient workflow allowed us to successfully combine time management with attention-grabbing visuals creating an impactful commercial for Envato Elements.
Introducing Envato Elements and the commercial we produced
There's nothing quite like the excitement of creating a commercial that truly captures the essence of a product. And that's exactly what we accomplished with the spot for Envato Elements. This all-in-one creative platform is designed to make life easier for designers, developers, and creatives of all kinds. With thousands of customizable assets at your fingertips, you can take your projects to the next level in record time. Our commercial showcases the impressive range of content available on Envato Elements, from stunning graphics to captivating music tracks. Trust us, once you see it, you'll be eager to dive in and explore the vast trove of creative goodies waiting for you on Envato Elements.
Choosing the concept for our commercial
Choosing the right concept for a commercial can be an exhilarating but daunting task. It requires careful consideration of the audience, the message, and the tone you want to convey. A good concept should leave a lasting impression on the viewer, whether it be through humor, heartfelt emotion, or a clever twist. It's important to think outside the box and come up with something unique that sets your commercial apart from the rest. The first step in choosing a concept is to brainstorm ideas and explore different angles until you find the one that resonates the most with your brand and appeals to your target audience. With the right concept, your commercial can be a powerful tool that not only promotes your product or service but also creates a memorable experience for those who watch it.
Shooting the commercial - locations, cast & crew
Lights, camera, action! Shooting a commercial can be a challenging yet exciting experience. Choosing the perfect location is crucial to creating a compelling visual story. Whether it's a sprawling beach or a quaint coffee shop, the location should align with the product or service being advertised. The cast and crew play a crucial role in bringing the script to life. From the director to the actors, the team should be skilled, experienced, and passionate about their craft. With everyone working together seamlessly, magic can happen on set. It takes meticulous planning and execution to create a successful commercial, but with the right team, anything is possible.
Post-production - editing, color grading and sound design
Post-production is a crucial stage in the filmmaking process as it brings all the elements together to create a cohesive and visually stunning final product. Editing is a key component as it can make or break a film. It involves selecting the best shots, trimming them to the required length, and arranging them in a sequence that tells a compelling story. Color grading is equally important as it adds depth, mood, and texture to the visuals. It can transform a scene from ordinary to extraordinary by manipulating the colors to create a specific look and feel. Lastly, sound design is the final touch that makes the film come alive. It involves adding sound effects and music to enhance the overall viewing experience. Done right, post-production can elevate a film from good to great.
Creating two versions of the commercial to allow for A/B testing
In the ever-changing world of marketing, A/B testing has become a crucial tool for businesses looking to optimize their advertising campaigns. One effective way to conduct A/B testing is by creating two versions of a commercial and comparing their impact on consumer behavior. This approach allows for a scientific evaluation of the effectiveness of specific elements, such as the visuals, tone, or message conveyed in the ad. By conducting A/B testing, businesses can gain valuable insights into their target audience and tailor their future marketing efforts to maximize their impact. Ultimately, taking a data-driven approach is crucial for businesses looking to stay ahead in a competitive marketplace.
Working with the influencer Ed Gregory to bring reputation to the commercial
Working with an influencer can be a game changer for any brand, and when it comes to Ed Gregory, the impact can be significant. With an eye for detail and a knack for creating visually stunning content, Ed Gregory has earned a reputation as one of the industry's top influencers. Collaborating with him can bring a level of prestige and credibility to any commercial project. His expertise in photography and storytelling can help elevate the brand, and his followers are engaged and enthusiastic, ensuring that the message reaches a wider audience. Working with Ed Gregory is an opportunity to bring reputation and success to any commercial venture.Showcase how video footage can engage and attract more people to your booth