Frontline Gaming Commercial
The Making of a Great Explainer Video and TV Commercial: A Look at How In Color Studios Produced a Campaign for Frontline Gaming
In the world of business, there is no question that videos are a necessary part of the marketing mix. Whether you’re introducing a new product or service, or simply trying to increase brand awareness, videos are an effective way of conveying information to your audience. One company that has mastered the art of video production is In Color Studios, a Las Vegas-based video production company. Recently, In Color Studios was tasked with producing an explainer video and TV commercial for Frontline Gaming, a company that specializes in tabletop gaming mats. In this blog post, we’ll take a look at how In Color Studios produced this campaign from start to finish, and how their video has become a huge success.
End to end commercial production
The first step in producing the campaign was script writing. In Color Studios worked closely with Frontline Gaming to develop a script that would clearly explain the features of their product, while also engaging the target audience. Once the script was finalized, the team began working on the props and set design. In Color Studios had to create a tabletop gaming scene that would showcase the product, while also being visually appealing. They used game miniatures, terrain, and lighting to create an immersive scene that would be perfect for the video.
With the scene set up, we began filming in our Las Vegas Sound Stage. They used a combination of cameras and lighting to capture the tabletop gaming scene from multiple angles, ensuring that they had all the footage they needed for the final cut. After filming was complete, In Color Studios worked with a voiceover talent to record the audio. The voiceover was added to the footage during post-production, along with other audio effects such as background music and sound effects.
In Color Studios spent a significant amount of time on post-production to ensure that the final video was polished and professional. They edited the footage and color-corrected the video to ensure that it looked its best.
The final video was a success, garnering over 350,000 views on YouTube. Frontline Gaming was thrilled with the final product and credits the video with helping to increase sales of their tabletop gaming mats. In Color Studios’ attention to detail and commitment to producing a high-quality video was key to the video’s success. From script writing to post-production, every step of the process was carefully thought out and executed.
Explainer videos are important
The success of In Color Studios’ video production for Frontline Gaming underscores the importance of attention to detail when producing videos for marketing purposes. By working closely with the client and taking the time to understand the product and target audience, In Color Studios was able to create a video that was both engaging and informative. Their attention to detail during post-production ensured that the final product was polished and professional, which in turn helped to drive sales and increase brand awareness. Whether you’re a small business or a large corporation, video marketing can be a powerful tool. By taking a cue from the success of In Color Studios’ campaign for Frontline Gaming, you can create a video that is sure to engage your audience and help you achieve your marketing goals.