Cirque Du Soleil - Mad Apple Marketing

When Cirque du Soleil prepared to announce comedian Michael Yo joining the cast of Mad Apple in Las Vegas, they turned to award-winning photographer Ed Gregory to capture the moment. Known for his ability to merge cinematic artistry with precision technical execution, Ed Gregory was the natural choice for a production of this scale.

The photoshoot required a twofold approach: studio-style portraits on a clean white seamless backdrop, as well as dynamic live performance photography on the Mad Apple stage on the Las Vegas Strip. Each setup demanded a unique skill set. The studio portraits needed crisp, flawless lighting to present Michael Yo with the bold energy that Cirque du Soleil embodies, while the stage photography required Ed Gregory’s mastery in balancing high-end strobes with existing stage lighting to create images that were both sharp and atmospherically authentic.

Behind Ed Gregory stood a seasoned team that included a dedicated photo assistant and a production manager, ensuring every detail ran seamlessly from setup through execution. This collaborative approach allowed the creative and technical vision to come to life efficiently, even in the high-pressure environment of live stage photography.

Lighting played a particularly critical role in the success of the shoot. Ed Gregory and his team crafted a sophisticated lighting setup designed to complement the complex stage rig, ensuring consistency and clarity in every frame. This not only elevated the portraits and action shots but also created a visual language that aligned with Cirque du Soleil’s brand of world-class entertainment.

The final campaign was a success, with Cirque du Soleil deploying the images across their marketing platforms to generate excitement around Michael Yo’s debut. The collaboration underscored the importance of working with a highly skilled photographer like Ed Gregory, who can bridge artistry, technical excellence, and brand storytelling for global impact.