MGM - International Smokehouse

How In Color Studios Produced Social Media Videos for International Smoke House

Social media marketing has become an essential component of any company's success, with various platforms providing a space where businesses can reach out to a broader audience. Video content is one of the most effective ways of marketing on social media, and its popularity has led to marketing campaigns being more creative than ever. International Smoke House is a restaurant located in the MGM Grand in Las Vegas that recently hired In Color Studios to create its social media marketing videos. In this blog post, we will take a closer look at how In Color Studios produced social media videos for International Smoke House, including the importance of social media marketing, what vertical video is, how filming in vertical helped with composition and why it's essential to work with Las Vegas production companies.

The Importance of Social Media Marketing:

Social media marketing is vital for businesses to create an online presence and reach out to potential customers. According to a report by Social Media Today, "71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to their friends and family." By having an active social media presence, brands can increase brand awareness, attract new customers, and develop relationships with existing customers.

What is Vertical Video:

Vertical video is a video that is filmed in portrait mode rather than the traditional landscape mode. The emergence of smartphones has made vertical video content more popular as most people browse social media on their phones in portrait mode. It is essential to understand that producing videos in portrait mode requires a different approach than traditional landscape videos.

How Filming in Vertical Helps with Composition:

The composition in a vertical video is different than it is in a traditional landscape video. When filming in vertical mode, you have to consider the framing of the shot and ensure that the main focus of the video is visible and compelling. Filming in vertical mode has its benefits, such as allowing you to capture more of the subject within the frame and making the video more engaging, especially when scrolling through social media feeds.

Why It's Important to Work with a Las Vegas Production Company:

Las Vegas is a location that attracts millions of visitors every year, and it's a city that never sleeps. It's no secret that the city has a vibrant nightlife and culture, which provides excellent content for marketing campaigns. Working with a production company from Las Vegas means that you get access to professionals who understand the city and the audience that it attracts. They can create content that resonates with potential customers and can attract them to your business.

Las Vegas Production Company

In Color Studios produced some of the most engaging and captivating social media videos for International Smoke House. By creating vertical video content, they were able to capture the spirit and vibrancy of Las Vegas and apply it to their marketing campaign. The importance of social media marketing cannot be overstressed, and businesses need to adapt to the changing times to attract new customers. Filming in vertical mode is becoming more popular, and it's essential to work with a production company that understands this approach and knows how to leverage it to create engaging content. In Color Studios is an excellent example of how working with a Las Vegas production company can help you create content that resonates with potential customers and sets your business apart from the crowd.