Polaroid - Social Commercial

The Power of Influencer Marketing: A Case Study with Polaroid Cameras

In today’s digital age, influencers have the power to impact their audience in a big way. Brands now recognize the value of influencer marketing, which is why it is becoming increasingly popular. Take, for example, the success of the longform social media video we produced for Polaroid Cameras. It received over 700,000 organic views on YouTube, demonstrating just how powerful influencer marketing can be. Let’s take a look at what made this video so successful.

The Right Influencer Makes All The Difference

For this project, we chose an influencer who had a strong following and was passionate about photography and camera equipment. We knew that if we chose someone who really believed in the product, their enthusiasm would come through in the video and engage viewers more effectively than if we used a random celebrity or someone with no real connection to the brand or product. Having an authentic voice was key to this video’s success.

Going Above and Beyond

We wanted to create content that went beyond just talking about the product; something that could truly demonstrate its features in an engaging way. So we went above and beyond by filming multiple scenes of our influencer using different settings with various camera models – all while highlighting how user-friendly they are. This gave viewers a comprehensive look at all the features Polaroid cameras had to offer rather than just listing them out on paper or having an influencer simply talk about them.

Content That Resonates

Rather than creating something generic and impersonal, we wanted to make sure our content resonated with viewers so that they could connect emotionally with it on some level. Therefore, our team carefully crafted a script that was fun yet informative – one that allowed our influencers personality to shine through without compromising on accuracy or quality. We also put together several creative visuals such as graphics and animations that were visually appealing and easy to understand while staying true to Polaroid’s unique aesthetic style.

We specialize in writing social media content for large brands like Polaroid Cameras – but it takes more than just words for your content to be successful! As demonstrated by this project’s success story, it is important for brands to choose the right influencers and create content that resonates with viewers on an emotional level so they can make a genuine connection with your message and ultimately become loyal customers! If you are looking for help with creating effective social media videos for your business needs, contact us today! We would love to discuss how we can help you create compelling content that drives results!

Here’s an interesting fact about this video. The talent is actually our creative director Ed Gregory as he is a bit of an influence himself. See his YouTube channel here.