Think With Google

When Think With Google chose a Las Vegas production partner for a live recording of a three‑camera “fished chat” between Josh Spanier and Shelly Palmer, they tapped In Color Studio — a boutique production house that has built a reputation for delivering high‑stakes, on‑location work on the Las Vegas Strip. The recording, which also served as the premiere episode of the new Frontier CMO podcast, landed at CES 2026 and drove home the show’s thesis: in marketing, AI is not a technology problem, it’s a leadership challenge and opportunity. Rather than chase crystal‑ball hype, the episode cut straight to leadership implications — and In Color Studio’s fast, flawless production let the conversation take center stage.

In Color Studio was selected for a compact, high‑pressure brief: a three‑camera setup for an intimate, polished conversation; full live switching for camera angles; setup completed within a few hours; and wrap‑out in under one hour — all in front of a live CES audience. That timeline demanded a partner with deep local knowledge, disciplined crew coordination, and the kind of production value that reads both cinematic and corporate‑grade on broadcast and social channels.

The team delivered a three‑camera “fished chat” configuration — tight single shots on each host, a wide master for audience context, and a roaming medium for reaction and pacing. Camera positions and lighting were optimized to preserve natural eye lines and maintain continuity for live switching. Audio was mixed for both the live room and recording feeds, with wireless lavs and a room ambient capture to preserve audience energy. The result: a crisp, immediate conversation that felt cinematic on camera yet intimate for those in the room.

Why In Color Studio? The choice came down to professionalism, demonstrable production value, and experience staging complex shoots on the Strip under tight timelines. They’re known for rapid load‑in/load‑out logistics, efficient multi‑camera workflows, strong live‑switching capabilities, and an ability to coordinate permits, venue liaisons, and union requirements. For Think With Google and Frontier CMO, those capabilities de‑risked the episode and let talent focus on the discussion: AI as a leadership test, not merely a tech stack.

If you’re hiring a CES video production company or film crew, consider these practical steps:

- Book early: CES demands rise months in advance; secure crews and equipment as soon as dates are firm.

- Vet experience: Ask for examples of live switching, multi‑camera interviews, and Strip‑specific shoots.

- Confirm logistics: Producers should handle permits, venue rules, load‑in windows, and union or stagehand needs.

- Clarify technical scope: Define cameras, lenses, switcher, audio feeds, livestream requirements, and deliverables (file formats, proxies, captions).

- Insurance and clearances: Ensure liability insurance, location releases, and talent releases are in place.

- Local partnerships: Prefer local vendors who know CES routes, parking, and vendor policies — they’ll save time and headaches.

- Contingency planning: Build in backup camera, audio redundancy, and quick wrap strategies for tight venue windows.

“In marketing, AI is not a technology problem, it’s a leadership challenge and opportunity. Our premiere episode of Frontier CMO comes to you from CES 2026. We skipped the crystal ball hype to get to the point: AI is not just a tech shift, it’s a leadership test. In the first episode, Josh Spanier sits down with Shelly Palmer—CEO of The Palmer Group, Advanced Professor in Residence, and one of the most trusted advisors to the Fortune 500—to separate business-model signals from gadget noise. Shelly was direct: reorganize your marketing around human-agent pairs. In this new era, subject matter expertise is more important than ever. The better you are at your craft, the better your agents will be. Set your department up for continuous adaptation—or watch it grind to a halt. Thesis: The role of the CMO today is akin to a driver teaching a self-driving car. You are co-working in human-machine pairs, training the system until the day you can move from tactician to pure strategist.”

Frontier CMO’s CES debut proved that a bold editorial line — AI as leadership — needs a production partner who can execute under pressure. In Color Studio’s focused, high‑value execution turned a rapid, on‑the‑Strip live recording into a polished premiere episode that matched the ambition of both Think With Google and the podcast’s mission.