C21 - Elevated Corporate Interviews
Century 21 Partners with In Color Studios for High-End Corporate Interviews
When Century 21 sought to create a series of corporate interviews unlike anything they had done before, they turned to In Color Studios for a fresh, innovative approach. Leveraging their expertise in high-end video production, In Color Studios delivered a visually stunning and impactful series of interviews that showcased Century 21 in a powerful new light.
A Unique Vision with Dynamic Set Design
Filmed inside In Color Studios' largest soundstage in Las Vegas, the Century 21 project aimed to break away from traditional corporate video formats. The creative team at In Color Studios conceptualized a set design that would physically move mid-interview, adding a dynamic and memorable visual element.
The set, designed and built entirely by In Color Studios, featured moving walls that parted dramatically during the interviews to reveal the iconic Century 21 logo. This reveal was timed with a full lifting and shifting lighting effect, creating an awe-inspiring visual moment that emphasized the brand’s presence and impact. The combination of moving walls and dynamic lighting kept the viewers engaged and reinforced Century 21’s innovative approach to branding.
To ensure every detail was perfect, the set design process began with a comprehensive 3D render, allowing Century 21 to visualize the concept before construction began. This meticulous planning ensured the final product matched the creative vision precisely. The 3D render process also enabled the In Color Studios team to test various lighting and motion elements in advance, ensuring the live shoot would proceed without complications.
Full-Service Production for Seamless Execution
In Color Studios managed every aspect of the production, from pre-production planning through on-set production and post-production editing. This full-service approach ensured every detail was aligned, timelines were met, and creative goals were achieved without compromise.
During pre-production, In Color Studios worked closely with Century 21 to develop a comprehensive shooting schedule and coordinate every element of the production. This included set construction timelines, equipment rentals, and crew assignments. By ensuring all components were managed under one roof, In Color Studios delivered a smooth and efficient workflow.
The interviews were filmed using the Red V-Raptor FF paired with Sigma Cine Primes, delivering stunning image quality with rich colors and exceptional clarity. The choice of high-end cinema equipment elevated the visuals, reinforcing Century 21's premium branding. The exceptional image quality ensured that even subtle expressions and visual details were captured with precision, further enhancing the emotional impact of the interviews.
To enhance the interview experience, an Interrotron was utilized to allow the interviewer to maintain direct eye contact with the talent while speaking to them naturally. This technology ensured authentic and engaging performances that felt intimate and personal, a crucial element for impactful corporate storytelling. By maintaining this direct engagement, Century 21’s leadership was able to connect more effectively with viewers, delivering heartfelt and impactful messages.
The Power of a Professional Studio for Corporate Branding
Filming the entire project in just two days demonstrated the efficiency and expertise of the In Color Studios team. By combining state-of-the-art equipment, creative set design, and seamless production coordination, the final product delivered powerful interviews that positioned Century 21 as an industry leader.
In today's competitive marketplace, high-end corporate videos are essential for brands to stand out. They provide an opportunity to communicate a company’s vision, values, and leadership in a way that resonates with audiences. By investing in a professionally crafted video campaign, Century 21 ensured their messaging was not only memorable but also aligned with their premium brand identity.
By partnering with a full-service production company like In Color Studios, brands can achieve stunning visual storytelling that leaves a lasting impression. From concept development to final editing, working with a comprehensive production partner ensures every element is cohesive, creative, and delivered at the highest standard.
Whether producing engaging interviews, impactful marketing content, or cinematic brand videos, In Color Studios continues to set the standard for professional video production in Las Vegas and beyond.