Colgate Humm Brush
Unveiling Colgate's Newest Innovation: The Humbrush at CES 2021
The year 2021 has been marked by some major launches in tech, home appliances as well as personal care products. To add another feather to its cap, Colgate unveiled one of its newest innovations – the Humbrush, at CES 2021. CES is the world's most significant consumer tech show, and In Color Studios were approached to create an event video that showcased this latest offering by Colgate. This launch created quite a buzz – and rightly so! For the first time ever, people who have never used a sonic brush can experience it, and for those who do, they can experience it on-the-go. In this blog post, we take a closer look at Colgate's newest offering, the Humbrush, and the event video created by In Color Studios that left everyone spellbound.
Event video production in Las Vegas
The Humbrush by Colgate, a portable sonic brush is a perfect example of how increasingly innovative technology is evolving personal care products. Sonic brushes were specially designed to improve oral health by cleaning teeth more effectively by removing plaque and reducing gingivitis. With the Humbrush, Colgate amplifies the instructions of the sonic brush and puts it in the palm of your hand! With its sleek design and the compact size, Humbrush is perfect for those who lead an active lifestyle or are always on-the-go. The brush can be charged with a simple USB-C cord, and the four-day battery life on a single charge makes it easy to use while travelling. Colgate has designed this with the comfort of its consumers in mind, and it’s available in cute and trendy colours to choose from – perfect for a stylish addition to your travel kit.
In Color Studios' event video production brought the Colgate Humbrush to life. Our team of professionals delivered the project in just 24 hours, right from product video production to event video production, audio, post-production, and* on-location filming. The video was brought to life by the breathtaking visuals of the Las Vegas Convention Centre, where the product launch event took place. The video showed people using the brush and the product's features in detail. The presentation highlighted the design and mentioned the benefits of the Humbrush. The brand's message was conveyed with the utmost clarity, making it ideal for those who would want to experience the power of the sonic brush on-the-go.
Moreover, the Humbrush comes with built-in sensors that track the brushing data via Bluetooth, which can be connected to the Hum app. With this app, users can monitor how well they've brushed their teeth and track progress over time. With its vibrating feature, the Humbrush vibrates every 30 seconds to signal you to switch quadrants, cleaning your teeth for the optimal duration. This feature alone separates it from other traditional toothbrushes. Intuitive and engaging, the Humbrush's sensors track the time, frequency, and pressure of brushing to identify whether the user needs improvement in their brushing style. It is ideal for people who may want to improve their brushing techniques.
How to create a product launch video at CES
In conclusion, Colgate's Humbrush offers an innovative approach to an everyday activity while showing the importance of oral hygiene. With its portable design, sleek look, and quality, the Humbrush is essential for any traveler who wants to maintain oral hygiene while being away from home. In Color Studios' video production brought out the product's essence, conveying its features and benefits in a highly effective manner. The Colgate Humbrush is an exceptional device that blends design, functionality, and technology, making it a great choice for the modern, tech-savvy individual. We commend Colgate for yet another successful unveiling and we look forward to their future endeavors.