Colgate Hum Brush at CES

Colgate Hum Brush Product Launch at CES

Colgate introduced its Hum Brush at CES, one of the world’s leading consumer technology events. In Color Studios was approached to create an event video showcasing the new product. The video focused on the brush, its features, and the experience surrounding the launch.

Event Video Production in Las Vegas

The Colgate Hum Brush is a portable sonic toothbrush designed to support everyday oral care. Its compact design, USB-C charging, and four-day battery life make it suitable for travel and active lifestyles.

In Color Studios brought the product launch to life through product video production, event coverage, audio, post-production, and on-location filming. Our team delivered the project within 24 hours. Filming at the Las Vegas Convention Center allowed us to show attendees using the brush while highlighting its design, features, and benefits.

The brush includes built-in sensors that track brushing data through Bluetooth and connect to the Hum app. The app helps users monitor brushing time, frequency, and pressure, while the brush provides 30-second prompts to switch quadrants.

How to Create a Product Launch Video at CES

The Colgate Hum Brush combines portable design and connected technology in an everyday oral-care product. In Color Studios’ video production highlighted the product’s features and benefits while documenting its CES launch.