Pitney Bowes 100 Years in Business
Celebrating 100 Years of Pitney Bowes with Kinetic Video Production
Pitney Bowes, a global technology company providing commerce solutions, recently celebrated their 100-year mark in business. To commemorate this milestone, they asked Domsky Glass to produce a series of special edition paperweights. In Color Studios was brought in to create a highly impactful video showcasing the process of making the paperweight. The resulting video was a dynamic and creative representation of both the product and process, demonstrating the potential of kinetic video production.
Video production in Las Vegas
The video production was done on location in Las Vegas at Domsky Glass and filmed in one session. The post-production was completed in under 7 days, a testament to the power of skilled video production teams. This kinetic video experience was achieved through the use of dynamic transitions and effects, providing an elevated viewing experience for the audience. This visual style successfully captures the beauty of the paperweight being produced, as well as the process behind it.
One of the key features of the video is its ability to highlight the product and the process simultaneously. Through the use of kinetic transitions, slow-motion shots, and creative angles, every aspect of the process is given equal attention. This attention to detail allows the viewer to see the craftsmanship behind the paperweight, elevating the product beyond its physical appearance. This is a great example of how kinetic video production can create an emotional connection between the audience and the product, increasing its value and impact.
Another notable feature of this video is its ability to highlight the importance of skilled craftsmanship. As we become increasingly reliant on technology, it's important to remember the humanity behind the products we use. The video captures the passion and skillset of the artisans behind the Domsky glass team, creating a greater sense of appreciation for their craftsmanship. This serves as a reminder that high-quality products require not only advanced technology but also a human touch.
Why use video for your business.
To commemorate Pitney Bowes' 100th anniversary, In Color Studios produced a dynamic and impactful video showcasing Domsky Glass's special edition paperweights. Through the use of kinetic video production, the team captured both the product and process with equal attention to detail, creating an emotional connection between the audience and the product. The video highlights the importance of skilled craftsmanship, elevating the product beyond its physical appearance. This type of video production serves as a reminder of the humanity behind our products, and the potential for creativity and innovation in visual representation. It's clear that kinetic video production has the potential to create and bolster emotional connections between audiences and products, allowing us to celebrate milestones such as Pitney Bowes' 100-year anniversary with a greater sense of appreciation for the people behind the business.