Dollar Loan Center Commercial Shoot

 
 
 

This week was a long and exciting experience for the In Color Studios Production Team! ICS got the opportunity to film the Dollar Loan Center Commercials here in Las Vegas, Nevada!

The ICS team went on location to the brand new Dollar Loan Center Arena. It was 4 days of filming with about 30 crew members. We shot 80 different commercials for the Dollar Loan Center. There were 20 different talents, huge icons including Vince Neil from Motley Crue, and Stephen Pearcy from RATT!

We had the most amazing lighting and grip team join us for this commercial, Fuego Industries Lighting & Grip as well as an on site glam team to touch up our talent, Michelle. We also had a pyro team come in to get the super cool fireworks shots and a fire department to make sure it was contained and safe for the end shots of the commercials. We had a drone team come in to get the first shots of the commercial going threw the arena and also shots going around the ice.

For the shots in the approval room the talents were casted by us which were the UNLV Rebels Cheerleaders. They were in Studio B prior to this commercial to be fitted in their wardrobe where we had our ICS seamstress make those adjustments to fit each talent perfectly.

You can now find the commercials live on cable TV and under the Dollar Loan Center Youtube Channel!

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