C21 x MLS Allstar game - Austin TX

In Color Studios flew to Austin, Texas to film for Century 21 and MLS at the MLS All-Stars game, delivering two high-impact videos that showcased both athletic excitement and meaningful community impact. Our nimble crew captured the energy of the arena, the thrill of competition, and the authentic reactions of winners who received the best seats in the house courtesy of Century 21. That first video recap focused on the competition winners — their joy, the arena atmosphere, and seamless integration of the C21 brand — creating perfect branded content that connected emotion, experience, and sponsorship in a single compelling story.

Branded content matters because it builds trust and familiarity by delivering value-first storytelling rather than hard sells. When audiences see a brand facilitating memorable experiences — like exclusive game seats — the association becomes emotional and enduring. That kind of content performs better on social and owned channels, increases shareability, and strengthens brand affinity by demonstrating real-world involvement rather than abstract messaging.

The second video documented Century 21’s $50,000 donation to Easterseals, filmed on the pitch during halftime of the MLS All-Stars game. Shooting on-field during a live event required precision, speed, and coordination with event staff. Our team moved quickly and unobtrusively to capture the handoff, crowd reaction, and powerful visuals that reinforced C21’s community commitment. Both shoots demanded a flexible, experienced crew able to pivot in a dynamic environment — and both were executed flawlessly.

Final edits for both videos were delivered within 72 hours, enabling Century 21 and MLS to share timely, polished assets while the moment was still top-of-mind. The result: two authentic, branded pieces that elevated the C21 story — one celebrating fan experience and excitement, the other showcasing substantive community investment.