In Color Studios flew to Austin, Texas, to film for Century 21 and MLS at the MLS All-Star Game, delivering two high-impact videos that showcased both athletic excitement and meaningful community impact. Our crew captured the energy of the arena, the thrill of competition, and the authentic reactions of winners who received the best seats in the house courtesy of Century 21. The first recap focused on the competition winners—their joy, the arena atmosphere, and the seamless integration of the Century 21 brand—creating branded content that connected emotion, experience, and sponsorship in a single compelling story.
Branded content builds trust and familiarity by delivering value-first storytelling rather than a hard sell. When audiences see a brand facilitating memorable experiences—such as exclusive game seats—the association becomes emotional and enduring. This kind of content performs well across social and owned channels, increases shareability, and strengthens brand affinity by demonstrating real-world involvement rather than abstract messaging.
The second video documented Century 21’s $50,000 donation to Easterseals, filmed on the field during halftime of the MLS All-Star Game. Filming on the field during a live event required precision, speed, and coordination with event staff. Our team moved quickly and unobtrusively to capture the presentation, crowd reaction, and visuals that reinforced Century 21’s community commitment. Both shoots required a flexible, experienced crew that could adapt in a dynamic environment.
Final edits for both videos were delivered within 72 hours, enabling Century 21 and MLS to share timely, polished assets while the moment was still top of mind. The result was two authentic branded pieces that elevated the Century 21 story—one celebrating the fan experience and the other showcasing meaningful community investment.