ServiceNow – On-Location Studio
ServiceNow On-Location Customer Testimonial Studio
ServiceNow selected In Color Studios to record customer testimonials during its Las Vegas conference. The project required a self-contained production studio that could operate on a busy show floor while maintaining consistent image and sound quality.
Building the Studio on Location
The team transformed the allocated booth area into a working interview studio with 4K cameras, cinematic prime lenses, ARRI lighting, professional sound, and on-set monitoring. The custom set was also incorporated into the finished videos as part of the visual presentation.
Three Days of Interviews
Over three days, the crew recorded dozens of interviews. An Interrotron allowed participants to speak naturally with the interviewer while maintaining direct eye contact with the camera.
Production Management
Camera, lighting, sound, interview pacing, and daily logistics were managed within the conference environment. The repeatable setup kept the interviews visually consistent across the multi-day schedule.
What Supported the Production
4K capture and prime lenses for consistent interview images.
ARRI lighting and professional sound for controlled color and clear dialogue.
On-set monitoring for producer and client review.
A custom booth studio designed for the available space.
An experienced corporate crew covering camera, lighting, sound, and production.
Interrotron interviews for natural direct-to-camera delivery.
The project combined conference video production, branded content, and corporate interview production in one on-location workflow.
Delivery in a Conference Environment
The on-location workflow combined a repeatable studio setup with daily production management and efficient post-production. This allowed the team to move from multi-day interview capture to organized review and delivery while working within the pace and space constraints of the event.