Service Now - Location Studio
Why ServiceNow Chose In Color Studios to Produce High-End Customer Testimonials at Their Las Vegas Conference
When ServiceNow set out to capture high-end customer testimonials at their flagship conference in Las Vegas, they needed more than just a video team—they needed a full-scale, professional production partner who could deliver broadcast-level quality on a busy trade show floor. That’s why they chose In Color Studios.
Specializing in building full production studios on location, In Color Studios brought a complete, self-contained setup directly to the show floor, transforming a standard booth into a polished studio environment. With a team of highly skilled professionals, the setup included 4K capture using beautiful prime lenses, professional ARRI lighting, and high-end monitoring systems, all designed to deliver cinematic image quality, even in the bustling environment of a large-scale tech event.
What truly set this project apart was the attention to detail in both the studio design and the interview experience. The set was so visually compelling that it was requested to be included in the final videos, not just as background but as a featured part of the storytelling. Even ServiceNow’s internal events and VTS teams highlighted how the set elevated the brand’s visual presence at the event.
Over the course of three days, the In Color team conducted dozens of interviews, each filmed using an interrotron system. This tool allows interviewees to speak naturally into the camera lens while maintaining eye contact with the interviewer—creating an authentic, engaging on-screen presence that feels more like a conversation than a performance.
Despite the tight turnaround times and dynamic conference environment, In Color Studios delivered flawlessly. Every aspect—from lighting and audio to shot composition and interview pacing—was managed with precision. The client was not only thrilled with the final videos but also deeply impressed by the smooth, well-organized production process.
As a result of this successful collaboration, ServiceNow has continued to partner with In Color Studios on multiple high-value productions, trusting them to bring the same level of quality, professionalism, and creative excellence to every project.
What Makes High-End Video Production Possible:
4K capture with cinematic prime lenses for crystal-clear, shallow depth-of-field visuals
Professional Studio lighting for perfect color rendering and flattering on-camera presence
High-end monitoring systems for real-time quality control by producers and clients
Studio build on location, tailored to the environment while maintaining broadcast standards
Experienced crew including DPs, camera ops, sound mixers, and gaffers who specialize in corporate and branded content
Interrotron setup to allow interviewees to speak directly into the lens naturally
Custom-designed set that was visually striking enough to be featured in the final edits
Process-driven production management to keep the shoot running smoothly across multiple days
Efficient turnaround from capture to delivery, even within the dynamic environment of a conference
This production is a prime example of why In Color Studios is one of the most sought-after production partners for enterprise brands looking to create stunning content under tight timelines and in dynamic environments. Their ability to bring a fully realized studio to life, anywhere, matched with an experienced crew and top-tier gear, makes them a go-to solution for events, brand storytelling, and corporate communications at the highest level.