Service Now - JengAi
In Color Studios Produces ServiceNow’s Six-Part JengAI Series in Las Vegas
ServiceNow chose In Color Studios as its Las Vegas production partner for JengAI, a six-part thought-leadership video series filmed during a conference at the Sands Conference Center.
The idea behind the series was simple: put two ServiceNow leaders at a table, have them play a custom game of Jenga, and ask them important questions about artificial intelligence. There was no traditional script. The conversation developed naturally while the tower became increasingly unstable.
It was a smart concept, but executing it inside a working conference venue required detailed planning. We had one day to build the set, prepare the studio, install the lighting, test four cinema cameras, program the Cinebot and make sure everything was ready for the people appearing on camera.
For In Color Studios, this project brought together the work we do best: corporate video production, custom set construction, multicamera filming, motion-control cinematography and complete production management.
What Is the ServiceNow JengAI Series?
JengAI is a six-part corporate content series built around direct conversations about AI in the workplace.
Each episode features ServiceNow thought leaders answering questions while playing a jumbo version of Jenga. The physical game gives the conversations movement and creates natural moments that would be difficult to produce in a standard seated interview.
The series addresses AI from several business perspectives, including:
Human-led, AI-enabled experiences
Customer relationship management
Human resources and employee experience
Enterprise IT
AI security and governance
Responsible implementation and automation
Participants included ServiceNow leaders Kellie Romack, Sumeyya Ashraf Khan, Terence Chesire, Eric Bensley, Jayney Howson, Sankha Nagchoudhury, Jithin Bhasker and John Aisien.
The finished series allows ServiceNow to discuss substantial enterprise topics in a format that is conversational, visual and easy to follow. You can learn more about JengAI and the people featured in the series.
How Did We Build a Video Studio Inside the Conference Center?
The production was not filmed in an existing soundstage. We created the studio inside the Sands Conference Center in Las Vegas.
Our crew built a white cyclorama measuring 28 feet wide by 16 feet deep. The entire cyc was constructed in one day.
Building a cyclorama inside a conference venue is different from working in a permanent studio. Every wall, floor surface, lighting position and camera angle has to be considered in advance. The crew also has to work within venue schedules, access restrictions, loading procedures and limited build time.
The size of the cyc gave us enough depth to keep the background clean while creating separation between the participants and the set. It also gave four camera positions clear sightlines without compromising the minimal white environment required for the campaign.
Along with the cyc, we produced a custom JengAI block set and a custom table. These were not generic event props. Their dimensions, finish and placement had to work for the participants, the cameras and the robotic shots.
Why Did We Use Four Cinema Cameras?
Because the conversations and gameplay happened in real time, we needed to capture the complete exchange without repeatedly interrupting the participants.
The four-camera setup allowed us to record:
A wide view of both speakers and the full set
Individual coverage of each participant
Reactions during the conversation and game
Close details of hands, blocks and the JengAI tower
This coverage gave the post-production team options without losing the natural rhythm of the Q&A. If a block moved, the tower fell or someone gave an unrehearsed reaction, we had to capture it when it happened.
That is one of the practical advantages of working with an experienced corporate video production company. The equipment matters, but the larger responsibility is understanding what cannot be repeated and building the production around those moments.
How Was the Cinebot Used?
The introduction and closing sequences were filmed using our seven-axis cinema camera robotic arm.
The Cinebot allowed us to design repeatable camera moves around the JengAI tower, table and custom set. We could move the camera close to the blocks, travel around the tower and repeat the same movement with controlled timing.
Those shots established a recognizable visual language for all six episodes. They also connected the physical Jenga concept with the larger ideas being discussed: structure, risk, decision-making and the importance of a strong foundation.
Our Las Vegas Cinebot and motion-control production services are available through CinebotVegas.com.
What Did End-to-End Production Include?
ServiceNow needed one production partner capable of managing the job from preparation through delivery. In Color Studios provided an end-to-end video production service covering the major creative and technical departments.
Our responsibilities included:
Creative planning and production development
Producing and production management
Conference venue coordination
Crew scheduling and equipment planning
Cyclorama design and construction
Custom table and JengAI set fabrication
Art direction and set dressing
Lighting and four-camera cinematography
Cinebot programming and operation
Production sound and media management
Keeping these departments connected was especially important on this production. A change to the table affected the robotic camera moves. Camera placement affected the lighting plan. The cyc dimensions affected lens choices and working distances. Every department had to understand how its decisions affected the rest of the set.
Why Was an Experienced Las Vegas Production Partner Important?
Conference video production leaves little room for rescheduling. Executives may have limited availability, the venue may only be accessible during specific hours, and the set must often be built and removed within tight windows.
For ServiceNow, the job involved a one-day studio build, a six-part series, multiple thought leaders, four cinema cameras and a custom motion-control component. Our role was to manage those moving parts while giving the ServiceNow team a clear, organized production process.
This project is a good example of what high-end corporate video production in Las Vegas actually involves. It is not simply bringing cameras to a conference. It means planning the space, building the environment, coordinating the departments, protecting the schedule and creating consistent footage that can support an entire content series.
ServiceNow brought a strong concept. In Color Studios built the production system required to film it.