Artesian Spas - Product Videos
Artesian Spas Product Launch Photography and Video
Artesian Spas selected In Color Studios to produce launch content for the Artesian Elite and Celebrity Spas collections. The campaign combined commercial photography and video, with the team managing pre-production, casting, studio logistics, filming, photography, and post-production.
Controlled Las Vegas Soundstage
The campaign was produced at the In Color Studios soundstage, giving the crew control over lighting, set design, schedule, and the overall visual style.
Bringing Full-Size Spas into the Studio
Both spas were transported into the soundstage, positioned within a custom set, filled, heated, and maintained during production. The plan addressed water supply, drainage, humidity, electrical safety, equipment placement, product protection, and crew access.
Custom Set and Lighting
The art department created a lifestyle environment around each spa. Controlled lighting emphasized materials, water movement, integrated features, and product details while maintaining consistency across the campaign.
Product Video, B-Roll, and Voiceover
The video team captured lifestyle footage, detailed product shots, and a reusable b-roll library designed to work with voiceover. The assets were prepared for product launches, websites, social media, dealer communications, and future campaigns.
Casting Through In Color Talent
Casting was managed through In Color Talent, coordinating auditions, selection, scheduling, and production communication within the same workflow.
Commercial Photography
The photography team produced product and lifestyle images alongside the video campaign. During post-production, the visible studio surroundings were replaced with real photographed locations selected for the project rather than AI-generated environments.
Complete Production Workflow
In Color Studios coordinated pre-production, casting, logistics, set construction, commercial studio production, photography, and post-production into one launch package.
Frequently Asked Questions
Where was the Artesian Spas campaign filmed?
At the In Color Studios commercial soundstage in Las Vegas.
What services did In Color Studios provide?
Pre-production, casting, set construction, photography, video production, and post-production.
How do you film a full-size hot tub inside a soundstage?
The process requires planning for transportation, water, drainage, heating, humidity, electrical safety, equipment, and crew access. For this campaign, the team managed those requirements while building a custom set around both spas.
Reusable Launch Assets
The combined video, b-roll, voiceover-ready footage, and photography library gave Artesian Spas coordinated material for launch pages, dealer communications, social media, and later campaigns.
Campaign Coordination
A single production plan connected casting, spa transport, water and electrical logistics, set construction, video, photography, and post-production so the two product collections maintained a consistent visual treatment.
Production Summary
The Las Vegas soundstage provided the controlled environment required to film full-size heated spas, protect the products and equipment, and deliver both motion and still assets from the same custom set.