Colgate Plaqless Pro Product Launch Video at CES

Colgate Plaqless Pro Launch at CES

In Color Studios produced a launch video for the Colgate Plaqless Pro toothbrush during CES at the Las Vegas Convention Center. The Las Vegas event film crew captured product demonstrations and show-floor activity, then completed the edit within a 24-hour turnaround.

Project Goals

• Show the Plaqless Pro’s key product features.

• Capture the energy and context of the CES launch.

• Deliver a polished video while event attention was current.

• Create a reusable asset for post-event promotion.

Production Team

The project brought together a producer, director of photography, camera crew, and post-production team. The CES production crew coordinated filming within the active convention environment.

Experienced Las Vegas Production

Familiarity with the convention center, compressed schedules, and show-floor logistics supported an efficient product launch video workflow from capture through final delivery.