Mastering the Art of Product Promotion: Inside the Creation of Cosmo's "Space Touch" Marketing Assets

In the realm of product marketing, the saying "a picture is worth a thousand words" couldn't ring truer. It's through a seamless fusion of visual and audio elements that a brand is able to capture the essence of its product, communicate its value, and incite action in potential customers. Creating impactful marketing assets demands a blend of creativity, strategic thinking, and technical prowess.

This blog post offers marketing professionals a behind-the-scenes look at the process of crafting the marketing assets for Cosmo's latest, the "Space Touch" line. From the promotional video to the production photography, we will dissect the stages involved in resonating with consumers and ensuring the message aligns with the product's proposition.

In Color Studios' collaboration with Bagsmart on their latest UGC product review campaign was a resounding success, setting a new benchmark for engaging authentic consumer content. By strategically leveraging the power of user-generated content, In Color Studios curated a collection of real-life stories and experiences from Bagsmart bag users.

As one of the most highly anticipated events in the tech industry, CES is an excellent opportunity for companies to showcase their latest products and services. This year, Zounds will be attending CES and creating a video production that highlights all the innovative offerings they have on display. With so many people in attendance, it's essential that Zounds create an impressive event video that captures the attention of potential customers. That's where In Color Studios comes in! Our team of experienced videographers are experts at creating stunning event videos that make your brand stand out from the crowd. We specialize in crafting engaging stories through high-quality visuals and sound design - perfect for showing off all the exciting new products you'll have on display at CES!

Our CES film crew was able to film on location at the bustling conference floor of the Las Vegas Convention Centre. Despite facing the time constraint of a 24-hour turnaround, our dedicated team worked meticulously to produce a high-quality video that would not only highlight the unique aspects of the Colgate Plaqless Pro but also help promote Colgate's numerous accolades.

In Color Studios, a renowned production company based in Las Vegas, recently collaborated with Old Navy and CBS for a one-day fashion event held at the Fashion Show Mall. The partnership between Old Navy and CBS aimed to promote the fashion brand and capture the essence of the event through video.

How In Color Studios Made Miss Earth Livestream Possible during the Pandemic

The Covid-19 pandemic caused significant disruptions in the entertainment industry. The film, television, and event productions were halted, leading to significant losses for businesses globally. The Miss Earth beauty pageant, which annually brings together women from different countries, was not spared. For the first time, the organizers had to plan an entirely virtual event with no in-person contact. In Color Studios, a Las Vegas-based production company, partnered with Miss Earth to create an innovative solution - a complete beauty pageant without physical contact.

Unveiling Colgate's Newest Innovation: The Humbrush at CES 2021.

The year 2021 has been marked by some major launches in tech, home appliances as well as personal care products. To add another feather to its cap, Colgate unveiled one of its newest innovations – the Humbrush, at CES 2021. CES is the world's most significant consumer tech show, and In Color Studios were approached to create an event video that showcased this latest offering by Colgate. This launch created quite a buzz – and rightly so! For the first time ever, people who have never used a sonic brush can experience it, and for those who do, they can experience it on-the-go. In this blog post, we take a closer look at Colgate's newest offering, the Humbrush, and the event video created by In Color Studios that left everyone spellbound.

User Generated Content (UGC) is an important tool in creating authentic connections with brands. At In Color Studios, we create UGC content for beauty brand Raybae, creating a story to be told and shared. Our recent video shoot in Las Vegas was created with this in mind, creating a 3 min video for the Facebook platform.

At In Color Studios, we specialize in professional video production services for beauty brands. Our experienced team of video professionals provide comprehensive services for all stages of production, from concept to post production. We offer a range of services, from film studio rental to casting talent, film crew, lighting, props, and more. With our services, you can be sure that your video commercial will be created to perfection.

We were asked to conceptualize, produce and deliver a commercial for the at home workout program by Dancetoned.com .

We worked with the management team to bring their vision to life in a short amount of time. Concept to final delivery was just 14 days so we had to pack a lot in. We were able to use our network to find locations and talent that would fit with the brand

We were asked to produce a national commercial for the Raybae skincare launch. The entire team from Raybae flew into our Las Vegas Productions studio to be present for the full 4 day shoot. After our initial contact with Raybae they tasked us with coming up with creative for the campaign and if we won the bid they would like us to do end to end production. After we pitched out ideas the to the team we had 2 weeks to pull everything together for the shoot.