Telling Stories in Bronze: Ed Gregory’s Mini Documentary on Richard MacDonald’s ‘Blind Courage’

When legendary sculptor Richard MacDonald set out to create Blind Courage—a breathtaking bronze tribute to Paralympian Anthony Zahn—he wasn’t just sculpting a figure. He was immortalizing resilience, grit, and the human spirit. Capturing the emotional and physical depth of that artistic process was no small task. Director Ed Gregory stepped in to tell that story—not just through interviews or voiceovers—but by crafting a cinematic, behind-the-scenes look at the making of Blind Courage from clay to casting. The result? A powerful branded mini-documentary that reveals just how impactful storytelling through process-driven content can be.

Branded mini documentaries are an innovative and effective way for companies to tell their stories and connect with audiences on a deeper level. Unlike traditional advertisements, mini documentaries offer a narrative-driven approach that captivates viewers by blending storytelling with information about the brand. This format allows brands to showcase their values, mission, and the individuals behind their products or services, fostering authenticity.

In Color Studios embarked on the daunting task of producing a documentary series that told the story of FlyOver Las Vegas’ history, design, construction, and launch. To achieve this, the team had to inject creativity and innovation into every step of the process. From pre-production and shooting in locations across the USA to post-production and editing in their Las Vegas studio, In Color Studios demonstrated technical excellence at every stage.

As marketing managers, you know that a promotional video is one of the most effective ways to showcase your brand and its products. But, creating a compelling and informative video is not an easy task, especially when you have to document an elaborate process. Recently, we had an opportunity to work with Lyft to produce a video that shows how they converted an airstream into a bar for their events.

The art of Richard MacDonald has transcended time, and his iconic sculptures continue to inspire emotions and admiration from art enthusiasts around the world. The story behind the Atelier collection he created is as fascinating as the marble or bronze sculptures themselves. That's where In Color Studios comes in, producing a mini-documentary video that captures the essence of the Atelier collection's creation and vision.

In Color Studios recently produced a micro documentary for the Blue Man Group in Las Vegas. This short video, filmed and edited in just one day, is an example of how to effectively use micro documentary content to create brand awareness and share marketing stories. Las Vegas video production for documentaries.