Lyft X Airstream Video Production
How In Color Studios Produced an Exciting Video for Lyft and Freshwata
As marketing managers, you know that a promotional video is one of the most effective ways to showcase your brand and its products. But, creating a compelling and informative video is not an easy task, especially when you have to document an elaborate process. Recently, we had an opportunity to work with Lyft to produce a video that shows how they converted an airstream into a bar for their events. We partnered with Freshwata to do the conversion, and our team was responsible for creating a short, promotional video that showcased the Lyft airstream. In this blog post, we will share how we produced an exciting video that highlighted Lyft's innovative approach, and the process we followed to create a professional and informative video that speaks volumes about the brand.
About Las Vegas video production
We started by collaborating with Lyft and Freshwata to understand their vision and objectives behind the conversion process. Our team spent several hours observing the team and documenting their work with Freshwata at their workshop. During this phase, we captured videos of the process, which included the carpentry, electrical work, and plumbing. We also conducted interviews with the workers to get more insights into the process.
Next, we shifted our focus to the final product, the Lyft airstream. We captured the details, the layout, and aesthetic elements that make the bar unique. Our team also filmed some of the events where the bar was used to capture the experience of using the Lyft bar. We documented people enjoying drinks, the bar's features, and the overall ambience.
The key to any promotional video is the story it tells to the viewer. In our video, we wanted to showcase more than just the details of the conversion. We wanted to tell the story of the conversion from the perspective of the workers and the users of the Lyft Bar. We focused on not just documenting the process but also highlighting the experience of using the bar. We interviewed Lyft employees who shared their thoughts on the conversion process, what inspired the idea, and how it contributes to the overall Lyft marketing strategy.
In addition to traditional interview and b-roll filming, we included motion graphics and animations to create a visually compelling video. We added music and sound effects to create a more immersive experience that draws the viewers in and engages them. The final result was a promotional video that not only showcased Lyft's innovation and attention to details but also told an engaging and unique story that showcased the brand's personality.
Conclusion:
As marketing managers, producing an informative and engaging promotional video can be critical to the success of your brand. The key to making a successful promotional video for your brand is starting with the end objective in mind. For us, it was about capturing the spirit of Lyft's innovative brand and their obsession with attention to detail. By collaborating with Lyft and Freshwata, we were able to capture the conversion process, showcasing the hard work and dedication of the workers. Our video highlighted the unique aesthetic elements of the bar, and documented the experience of using the Lyft bar. Ultimately, the visual storytelling through this video provided a platform for Lyft to share their story, enabling us to connect with the audience and inspire them.