Lyft X Airstream Video Production

How In Color Studios Produced a Brand Video for Lyft and Freshwata

In Color Studios worked with Lyft and Freshwata to document the conversion of an Airstream into a bar for events. The team produced a short promotional video showing the conversion process and the finished Lyft Airstream. This page outlines how the project was planned, filmed, and edited to create a professional and informative video.

Las Vegas Video Production Process

The project began with collaboration among Lyft, Freshwata, and In Color Studios to clarify the vision and objectives. The production team documented the work at Freshwata’s workshop, including carpentry, electrical work, and plumbing. Interviews with the workers added context to the process.

Next, the team focused on the finished Lyft Airstream, capturing its details, layout, and design elements. The crew also filmed events where the bar was in use, documenting the guest experience and the bar’s features.

The video told the story of the conversion from the perspectives of the workers and Lyft employees. Their interviews explained the idea behind the project, the conversion process, and how the Airstream supported Lyft’s marketing activities.

In addition to interviews and B-roll, the team used motion graphics, animation, music, and sound effects to support the story. The finished promotional video presented both the conversion process and the personality of the Lyft brand.

Conclusion

The project began with a clear objective: capture Lyft’s approach and the attention to detail behind the conversion. By collaborating with Lyft and Freshwata, the team documented the work, final design, and experience of using the bar. The finished video gave Lyft a concise way to share the project with its audience.