Raybae Skincare
We were asked to produce a national commercial for the Raybae skincare launch. The entire team from Raybae flew into our Las Vegas Productions studio to be present for the full 4 day shoot. After our initial contact with Raybae they tasked us with coming up with creative for the campaign and if we won the bid they would like us to do end to end production. After we pitched out ideas the to the team we had 2 weeks to pull everything together for the shoot.
For the commercial shoot days we booked all the talent which included 6 models and 3 child actors. We shot across 10 locations in the Las Vegas valley in the hope to create a diverse look to the commercial. Filming on location in Las Vegas requires a large amount of pre-planning which fortunately the steam at In Color Studios is well versed in.
One of the major challenges with the commercial was the Sher quantity of shots required. The team, client, talent and crew were all on set for 10 hour days which meant we had to take care of catering and ensuring everyone knew where to be at what time. On some of the shoot days we did 4 locations in a single day.
Social Ads
We also created 26 social ads in multiple formats for posting across a range of platforms. These commercials we used for brand awareness, sales and A/B testing.
Below is a mashup of some behind the scenes form this commercial shoot produced by our Vegas production company.
