Raybae Skincare
We were asked to produce a national commercial for the Raybae skincare launch. The entire team from Raybae flew into our Las Vegas production studio to be present for the full four-day shoot. After our initial contact with Raybae, they tasked us with developing the campaign creative and, if we won the bid, completing the end-to-end production. After we pitched our ideas to the team, we had two weeks to pull everything together for the shoot.
For the commercial shoot days, we booked all the talent, which included six models and three child actors. We shot across 10 locations in the Las Vegas Valley in hopes of creating a diverse look for the commercial. Filming on location in Las Vegas requires extensive pre-production planning, which the team at In Color Studios is fortunately well-versed in.
One of the major challenges with the commercial was the sheer quantity of shots required. The team, client, talent, and crew were all on set for 10-hour days, which meant we had to manage catering and ensure everyone knew where to be and when. On some shoot days, we filmed at four locations in a single day.
Social Ads
We also created 26 social ads in multiple formats for use across a range of platforms. These commercials were used for brand awareness, sales, and A/B testing.
Below is a mashup of behind-the-scenes footage from this commercial shoot, produced by our Las Vegas production company.
