Dance Toned - Commercial
Commercial
We were asked to conceptualize, produce and deliver a commercial for the at home workout program by Dancetoned.com .
We worked with the management team to bring their vision to life in a short amount of time. Concept to final delivery was just 14 days so we had to pack a lot in. We were able to use our network to find locations and talent that would fit with the brand.
One of the major challenges with this commercial was the time restraints so working fast while staying on brand and on concept was important. Our skilled team on Las Vegas producers, film team and editors kept things moving and allowed us to deliver on time.
Photography
Dance Toned needed a series of photography and branded images for cross platform posting and website marketing. Below are examples of some of the delivered photography. The importance for photography was to show dancetoned as a lifestyle health and wellness brand while keeping it accessible. A blend of negative space and active photography was required for these photos. All photos were shot on location in Las Vegas.
Website banners
Our client was also in need of branded banners for their website to support their deferent workout programs. It was important that each program had a different feel to help with engagement. These were all shot on site at the In Color Studios production facility in Las Vegas.
