Sud Scrub’s Kids Scrubber Comes to Life in Las Vegas: A Behind-the-Scenes Look at a High-End Commercial by In Color Studios

When Sud Scrub set out to launch their newest product—the Kids Scrubber—they knew the campaign had to stand out. This wasn't just another bath-time accessory. It was a bold, fun, and functional product designed specifically for children. It needed energy, authenticity, and production quality that would reflect the brand’s values and appeal to modern parents. That's why Sud Scrub chose to partner with In Color Studios, the most professional and creatively-driven production company in Las Vegas.

At In Color Studios, we pride ourselves on delivering premium commercial productions from concept to completion. This project for Sud Scrub was no exception. From location scouting and casting to direction, filming, and final delivery of video and photography assets, our team took the lead at every stage to ensure the final product would be vibrant, compelling, and completely on-brand.

Finding the Perfect Location

Great storytelling starts with the right environment. For a product like the Kids Scrubber, the location had to be more than just visually appealing—it had to evoke warmth, fun, and a sense of safe family routine. Our production team dove into a detailed location scouting process across Las Vegas, evaluating homes and family-oriented spaces that could serve as the perfect backdrop.

After a series of walkthroughs, we landed on a beautiful modern home in the Las Vegas suburbs that was both stylish and relatable. The bathroom had natural light, a soft color palette, and enough space for both filming and on-set crew to work comfortably. It matched the brand’s aesthetic and offered the kind of real-world charm that parents would connect with instantly.

Smart, Thoughtful Casting

Casting was one of the most important aspects of this shoot. Sud Scrub had a very clear target audience—modern parents looking for products that are safe, fun, and effective for their kids. That meant our on-screen talent had to reflect that demographic authentically.

We managed the entire casting process in-house, carefully selecting both adults and children who not only looked the part but also conveyed warmth, personality, and trust. Working with children on set requires a particular type of preparation, patience, and creative approach—which leads us to one of the most crucial choices of the production: the director.

Directed by Ed Gregory: A Specialist in Working with Children

To direct the Sud Scrub Kids Scrubber commercial, we brought in Ed Gregory, a director known for his ability to communicate with young talent and create fun, relaxed environments that allow children to be their most natural selves on camera. Ed's expertise in commercial filmmaking with children helped bring a unique energy to the project.

He approached the shoot not just as a technical director, but as a storyteller. His ability to guide the kids through scenes with a mix of playfulness and precision resulted in performances that felt both real and engaging. Under his direction, every shot—whether it was a close-up of bubbly laughter or a tender parent-child moment—hit the mark.

High-End Production Values, All the Way Through

As with all of our projects at In Color Studios, the Sud Scrub commercial was produced with an emphasis on top-tier production value. We brought in our full arsenal: cinema-grade cameras, custom lighting, professional sound recording, and a small but mighty crew that knows how to work quickly without sacrificing quality.

Because this was an indoor shoot involving children, we needed to keep the set comfortable and efficient. Our team planned a tight but flexible schedule, ensuring that we captured everything needed while giving kids room to stay engaged and happy throughout the day.

We also produced a still photography campaign alongside the video shoot, allowing Sud Scrub to walk away with a complete asset package. Using consistent lighting and styling, our photographers captured a wide range of stills for use across Sud Scrub’s website, social media, Amazon listings, and digital ads.

Full-Service Post Production

Once filming wrapped, the footage and photography came back to our Las Vegas post-production studio. Our in-house editors took over, cutting together several commercial versions tailored for different platforms and durations. From 30-second hero spots to snappy 6-second bumpers for pre-roll ads, we optimized each cut for impact and brand consistency.

We also handled full color grading, audio mastering, and graphics integration, ensuring the final videos had a clean, polished, and branded look that Sud Scrub could proudly share across all their channels. Every piece was designed to match the brand’s tone: fun, clean, and family-friendly without feeling overly saccharine or staged.

Why Sud Scrub Chose In Color Studios

When Sud Scrub began looking for a production partner, they knew they needed more than just a team with cameras—they needed a creative partner who could take full ownership of the process and deliver a polished final product that would resonate with families. They were looking for a team that understood how to work with children, manage all aspects of production, and uphold the highest standards in visual storytelling.

They found that in In Color Studios.

As the most professional production company in Las Vegas, we offer something that’s rare in the market: Hollywood-level quality, combined with small-team agility and close client collaboration. We don’t just show up with gear—we bring the creative vision, the logistical know-how, and the storytelling sensibility that makes content pop.

This commercial for the Kids Scrubber is a perfect example of that ethos. From the initial creative call to the final delivery of commercials and photos, we acted as Sud Scrub’s trusted creative partner.

The Final Deliverables

Sud Scrub walked away with a complete campaign asset suite, including:

Two main commercial edits (20-sec and 36-sec versions)
A full set of high-resolution lifestyle photographs

Final Thoughts

Working on the Sud Scrub Kids Scrubber commercial was an exciting opportunity to bring an innovative product to life with warmth, color, and authenticity. Every element—from the casting to the location, the directing to the final edits—was handled with care, intention, and a commitment to excellence.

If you're a brand looking to launch a product with heart, story, and high production value, In Color Studios is your go-to partner in Las Vegas. With expertise across all aspects of production, and a passion for creating content that connects, we’re here to make your vision shine—just like we did for Sud Scrub.

The Importance of Production PhotographyProduct photography is the backbone of any visual-based marketing strategy. It determines the perceived value of the product and the brand, and acts as the baseline for all other marketing efforts.

Consistency is Key

A set of beautifully captured product images ensures consistency across all marketing channels. This visual harmony adds to the brand's professionalism and reliability, both of which are critical to building consumer trust.