SUD SCRUB - Kids Scrubber Commercial
Sud Scrub Kids Scrubber Commercial
In Color Studios produced a commercial and lifestyle-photography campaign for Sud Scrub’s Kids Scrubber. The project covered location scouting, casting, direction, filming, photography, and post-production.
Las Vegas Home Location
The team selected a modern home in the Las Vegas suburbs with natural light, a soft color palette, and enough bathroom space for talent and crew. The setting supported the family-oriented product story while remaining practical for production.
Casting and Direction
Adults and children were cast to reflect the product’s audience. Director Ed Gregory coordinated the scenes with an approach designed for young performers, balancing clear marks and timing with a comfortable on-set environment.
Video and Photography Production
The crew used cinema cameras, controlled lighting, professional sound, and an efficient indoor schedule. A still-photography campaign was produced alongside the video, using consistent lighting and styling across both formats.
Post-Production
Editors prepared multiple commercial versions, including longer hero edits and short pre-roll cuts. Color grading, audio mastering, and graphics were aligned with the brand’s clean, family-focused visual style.
Final Deliverables
Two primary commercial edits at 20 and 36 seconds.
Shorter platform-specific video versions.
A high-resolution lifestyle-photography library.
Production Photography
The still images created a consistent visual library for the Sud Scrub website, social media, Amazon listings, and digital advertising.
The campaign combined commercial video production and photography within one coordinated production workflow.
On-Set Work with Children
The schedule, direction, and crew movement were planned around the needs of young performers. Clear instructions, breaks, and a comfortable interior set helped the children remain engaged while the team completed the required scenes.
Coordinated Video and Still Capture
Video and photography teams shared the location, lighting approach, styling, and talent schedule. This allowed the campaign to produce motion and still assets with a consistent family-oriented look.
Multi-Format Campaign Delivery
The campaign included hero commercials, short pre-roll versions, and high-resolution photographs prepared for the Sud Scrub website, social channels, Amazon listings, and digital advertising.
Consistent Product Photography
The photography library uses consistent lighting, color, and styling so the product presentation remains recognizable across the different marketing channels.
