Barebells - Branded Social Content
In Color Studios Produces High-Impact Branded Content Campaign for Barebells Protein Bars — Featuring a Vegas Wedding Giveaway
When Barebells Protein Bars approached In Color Studios to produce a branded content campaign, they needed something exciting, polished, and fast — and they had a wild twist: they were giving away a Las Vegas wedding to some lucky fans. What followed was a high-energy, emotionally charged campaign delivered from first call to final assets in just 10 days.
At the heart of the campaign was a bold message — Barebells isn’t just fuel for your day, it’s fuel for your life’s biggest moments. To prove it, Barebells offered fans the chance to win a wedding in the most iconic party city on Earth. We took that spark and built a full visual campaign around it, blending lifestyle storytelling, comedy, and sleek product visuals to highlight the brand's fun, fearless personality.
The Power of Branded Content
Branded content works because it doesn’t feel like traditional advertising. Instead, it connects audiences emotionally, building authenticity and trust. For Barebells, that meant anchoring their product within real-life excitement — a surprise proposal, wild wedding plans, celebratory toasts — all tied back to the bar that keeps you going.
We weren’t just selling protein bars. We were telling a story about energy, love, adventure, and saying “I do” in Las Vegas. The campaign positioned Barebells not just as a snack, but as a brand that shows up in life’s biggest (and most unexpected) moments.
From Concept to Delivery in 10 Days
We began with a fast-paced creative development session to align on concept, tone, and structure. With years of experience producing branded content, our team rapidly moved into scripting, casting, and location scouting. We secured a diverse cast, sourced authentic Vegas backdrops, and designed a visual style that was vibrant, cinematic, and playful.
Production was executed over two packed shoot days. From classic Vegas exteriors to staged wedding moments, our crew captured everything with a blend of energy and elegance. The footage was equal parts hilarious and heartfelt — exactly what the campaign needed.
Expert Post-Production at Lightning Speed
Immediately after the shoot, our post team launched into overdrive. Editors cut multiple versions for different platforms, colorists gave the footage a crisp, lively finish, and motion designers added just the right amount of flair. The turnaround was lightning-fast — but the quality never wavered.
In just 10 days from the first creative call, Barebells had a fully polished, multi-platform branded campaign ready to launch.
A Campaign That Truly Delivered
The result? A hugely successful campaign that thrilled Barebells' fanbase, drove engagement, and positioned the brand as bold, fun, and deeply in tune with its audience. The Vegas wedding giveaway created the perfect hook — and the content gave it a heart.
At In Color Studios, we know how to move fast, work smart, and deliver branded content that makes an impact. Whether your campaign includes protein bars or a wedding in Vegas — we’ve got you covered.
There photographer for the prodect was Ximena from https://www.tohaveher.com
