Universal Everything X BMW

In color studios was asked to capture the ‘Dimensions of Real’ immersive experience at CES 2022. This was an immersive, interactive exploration of automotive forms and emotions, created in collaboration with BMW Designworks LA, and film composer Hans Zimmer

according to Universal Everyone

“A series of four experiences interpret and conceptualise key elements of the BMW electric vehicle design ethos. It starts with the one-dimensional ‘Calm’, where the vehicle is formed through the stillness of the visitor. ‘Confidence’ moves into 2D, revealing sections of the form as the visitor follows a linear path. ‘Joy’ brings in a third dimension, as the environment amplifies free movement and expression. Finally, ‘Surreal’ plays with space, time and memory within an immersive mirrored space.

Dimensions of Real conceptualises shapes, colours and sounds of electric vehicle car design, reimagining and remixing them through a generative system. Going beyond cinema resolution, it’s an ambient, intimate and intuitive realtime experience. The effect is otherworldly, contemplative, and subtly different for each visitor.

First exhibited at the Consumer Electronics Show (CES) 2022.”

In Color Studios is capable of capturing events, installations and activations in Las Vegas and across the USA.